Fluid

Born from firsthand experience with the challenges online casinos face, Fluid was created with a clear mission: to increase player conversion by making payments seamless, intuitive, and intelligent.

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What they do

Fluid offers an AI-powered, next-generation iGaming cashier and digital payment experience designed to boost operator performance and improve user experience. Key features include real-time, context-aware prompts that guide players through deposits, seamless in-game quick deposits, smart payment method selection, automated KYC, lightning-fast load times, and built-in fraud detection—all delivered via a highly customizable, embeddable solution powered by just two lines of JavaScript.

Why we invested

  • Designed for high conversion: Fluid replaces outdated iframe cashiers with a fast, native WebComponent that significantly improves deposit completion rates and average deposit values.
  • Intelligent UX meets trust: Their platform uses AI-driven smart prompts and real-time fraud scoring to both guide player behavior and prevent fraudulent activity—without impeding legitimate users.‍
  • Rapid deployment & easy integration: With a remarkably simple technical footprint—just two lines of JavaScript—Fluid enables operators to go live within minutes and configure payment methods and themes in under a day.‍
  • Strategic fit in iGaming ecosystem: As experts in fintech and gambling infrastructure, Fluid aligns seamlessly with Lunicorn’s portfolio by enhancing monetization, reducing risk, and raising the bar for how payments are done in iGaming.

    • The team behind it

    Fluid's team is small, sharp, and deeply connected to the real challenges operators face. They’re fast, flexible, and obsessed with making every millisecond of the payment journey work harder for you.

    Want a smarter cashier that converts better and reduces fraud?

    Fluid delivers the future of iGaming payments—efficient, intelligent, and effortless.

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